Prior to joining MPi, Holland was the founder, solution architect and president of Arkona, where he was responsible for navigating Arkona from a “start up” to being the most successful entry into the Dealer Management System (DMS) space in the last 40 years. In 2001 Holland pioneered the introduction of SAAS (software as a service), significantly impacting dealership financial performance, resulting in Arkona realizing exponential growth. Holland negotiated the 2007 acquisition of Arkona by DealerTrack, Inc. and remained to lead the management team through a successful transition. Through 2010 he served as DealerTrack Vice President and General Manager for DealerTrack DMS (formally Arkona) where he and his leadership team transformed DealerTrack’s DMS business from an entrepreneurial start-up to a Tier I DMS provider. Rich’s passion for assisting dealers increase their success and profitability drives him to educate dealers through articles in major industry publications and communities as well as speaking engagements at major industry conferences and events.